Protection that holds.
Brand protection is a decision, not a transaction. Where you file, what you cover, and when you do it shapes how much your IP is actually worth. Every engagement starts from that position.
Australian Trademark Registration
A trademark is the legal foundation of a brand. Without one, the name, logo, or product mark you have invested in belongs to no one. We advise on what to file, which classes to cover, and how to draft specifications that hold up. Filing is straightforward when the strategy behind it is right.
Word marks, logo marks, slogans, product marks, and packaging where applicable. Single applications through to multi-mark strategies for growing brand portfolios.
International Trademark Protection
If your brand operates in more than one market, its protection needs to match. We file across Australia, the UK, the US, the EU, Canada, Japan, China, New Zealand, Singapore, and further afield, using the Madrid Protocol where it makes sense, and direct filings where it does not. The choice of approach depends on your timeline, your budget, and the markets that matter most. We map it out before anything is filed.
International strategy, Madrid Protocol applications, direct country filings, and management of conflicting marks encountered along the way.
Brand Strategy and Clearance
The right time to check a name is before the packaging is printed. We conduct clearance searches and advise on the risk of conflicts before a brand commits to a direction, saving the time, cost, and disruption of a rebranding further down the track. For new businesses, we work with founders at the naming stage: narrowing options, flagging risks, and helping choose a name built for protection, not just appeal.
Trademark clearance searches, conflict analysis, naming advice, and collaboration with branding agencies where needed.
Brand Identity Development
A strong trademark starts with a strong name and mark. We work with founders and businesses at the brand identity stage, advising on naming strategy, mark structure, and what makes an identity protectable as well as distinctive. Where a brand requires visual identity development, we work alongside trusted creative partners on a non-exclusive basis, coordinating the trademark and identity process so the two inform each other from the start.
Naming strategy, mark assessment, identity brief development, and coordination with brand design agencies where needed.
Design Protection
A registered design protects the visual appearance of a product: its shape, configuration, pattern, or ornamentation, provided it is new and distinctive. For brands where the product itself is the IP, design protection is worth considering early. Design rights can appreciate alongside the brand. They can be licensed, sold, or used defensively.
Assessment of registrability, Australian design registrations, international design filings, and advice on timing relative to public disclosure.
Trademark Monitoring
A trademark is only as strong as the willingness to defend it. Monitoring services identify potential infringements: new filings, similar marks, copycat products, so you can act before a problem becomes a serious one. We advise on what monitoring level makes sense for your portfolio, and whether identified conflicts warrant a response.
Ongoing watch services, infringement alerts, and strategic advice on when and how to respond.
Trademark Renewal
A trademark that lapses is a trademark someone else can file. Renewal is straightforward when it is managed, and a genuine problem when it is forgotten. We manage renewal deadlines across all jurisdictions in your portfolio, with clear advance notice and no surprises.
Renewal management across Australia and all international jurisdictions, portfolio audits, and advice on which marks are worth maintaining.
Patents and Copyright: Referrals
Patents and copyright sit outside TRDMARK’s practice. That is deliberate. Doing trademark work well means staying focused on it. For clients with inventions or technical innovations worth protecting, we refer to specialist patent attorneys we trust. The handoff is warm, the brief is understood, and the relationship is managed. Copyright questions arise regularly in brand work: in logos, in creative assets, in content. We can speak to copyright as it intersects with brand protection. For matters that go beyond that, we refer to the right people. The focus here is trademark. Everything else is handled by specialists we know and trust.
